I'm Chris, a digital design director in London, I shove stuff up here that I find interesting.
I also 'stick' stuff on www.chrischeeseman.com
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‘People don’t buy what you do they buy why you do it’
20 minutes of stating the obvious - that’s why we build brands!
But do the kind of like the way he pulls it back to leadership - if Brown or Cameron spoke more about ‘why’ than ‘what’ that maybe we’d have had a clear-cut decision.
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